Running Google Ads for your fence company but not sure which keywords actually bring in jobs? You’re not alone.
Most contractors waste hundreds—sometimes thousands—on clicks that never convert. That’s because they’re using generic or poorly matched keywords that bring in DIYers, job seekers, or tire-kickers.
In this post, we’ll break down 5 high-performing keywords that have worked for fence contractors—and show you how to use them the right way in your campaigns.
1. “Fence Installation Near Me”
Why it works: This is a high-intent keyword. The person searching is probably ready to get quotes and hire someone.
Match type to use: Phrase Match"fence installation near me"
Pro tip: Add geo-modifiers like "fence installation in [Your City]" to tighten it up.
2. “Privacy Fence Installers”
Why it works: Privacy fencing is a top-requested service, and people often search for it directly. This keyword filters out chain link and decorative-only leads.
Match type to use: Exact Match[privacy fence installers]
Bonus: You can break this into its own ad group and use tailored copy like “Affordable Privacy Fence Installation.”
3. “Vinyl Fence Contractors”
Why it works: Some customers know exactly what material they want. This filters out unqualified clicks.
Match type to use: Phrase or Exact"vinyl fence contractors" or [vinyl fence contractors]
Use in ad copy: Make sure your ads mention vinyl fencing to boost Quality Score and clickthrough rates.
4. “Fence Repair Services”
Why it works: Not everyone needs a full install. Fence repair jobs often turn into bigger jobs or referrals.
Match type to use: Phrase"fence repair services"
Important: Use negative keywords like “how to repair a fence” or “DIY fence repair” to avoid freebie-seekers.
5. “Fence Company [Your City]”
Why it works: This is a direct business search—super high intent.
Match type to use: Broad Match Modified (or phrase if you prefer control)"fence company [city]" or +fence +company +[city]
Extra tip: Use location extensions in your ads to reinforce local presence.
Bonus Tip: Don’t Forget Negative Keywords
Even the best keyword list will bleed cash if you don’t use negative keywords. Fence contractors should typically exclude:
- “DIY”
- “Home Depot”
- “how to”
- “free”
- “job openings”
This helps keep your spend focused on real leads.
- Lower your cost per booked job.
- Improve your conversion rates.
- Stop wasting budget on irrelevant clicks.
- Drive more qualified leads within your existing budget.
Want Help Building Your Fence Company’s Keyword Strategy?
We specialize in Google Ads for fence companies—and we’ve seen what works across dozens of campaigns. If you’re not sure your current strategy is working, let us take a look.
Click here to check out our full PPC service for fence contractors
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