Google Ads & PPC for
Fence Companies That Want
More High-Quality Leads
Our expert team manages your Ad campaigns so you can focus on what you do best
- Flat-Rate Billing With No Extra Fees
- No Long-Term Contracts
- Focused On ROI - Not Vanity Metrics Like Clicks
- You Always Own Your Ad Accounts
“Since working with WebTheory, we’ve gotten much higher quality leads at a lower cost per lead, and we’ve also been able to get our display campaigns running much better where we’re getting leads from that…”
Joya Diaz
Creative Director
Carl’s Home Improvement
Running Google Ads for your fence company but not getting the leads you hoped for?
With 93% of customers starting their search for local services online, having a strong presence in Google search results isn’t just an option – it’s essential for growing your fence installation business.
At WebTheory, we specialize in Google Ads management for fence companies who want to grow without wasting ad spend.
Whether you install vinyl, wood, aluminum, or chain link fencing — we build campaigns designed to bring in real leads from real local homeowners.
No fluff. No set-it-and-forget-it. Just dialed-in ads that actually work.
🧠 Why Google Ads Work So Well for Fence Contractors
Google Ads is one of the best lead-gen tools for fence companies. Here’s why:
🧭 Local targeting: Show your ads only to people in your service area.
🔍 High buying intent: When someone searches “fence installation near me,” they’re ready to hire.
⚙️ Budget control: You decide what to spend and scale as you grow.
📞 Lead extensions: Let people call or request a quote right from the ad.
📊 Track every click and call so you know what’s working.
🚧 Common Mistakes Fence Companies Make with PPC
If you’ve tried running Google Ads yourself (or hired a generalist agency), you’ve probably run into one of these:
❌ Bidding on broad keywords like “fence” (leads to junk clicks)
❌ Ads pointing to your homepage instead of a landing page
❌ No call tracking or conversion tracking set up
❌ Paying for clicks outside your service area
❌ No negative keywords (you end up paying for DIY searchers)
🔎 What We Do Differently
We don’t just set up campaigns — we build lead machines. Here’s what working with us looks like:
🧠 Keyword research based on your services & local market
📍 Geo-targeting to focus spend where you actually work.
✍️ Ad copy that speaks to what homeowners care about (speed, price, quality).
🖥️ Custom landing pages designed to convert.
📞 Call tracking, form tracking, and full visibility into ROI.
We work with real data, not guesswork.
Benefits of Google Ads for Fence Companies
Running a successful fence company requires more than just quality craftsmanship – it demands a steady flow of qualified leads.
Immediate Visibility When It Matters Most
Unlike traditional marketing or SEO that can take months to show results, Google Ads puts your fence company in front of potential customers right when they're searching for your services. Whether they need residential privacy fencing or commercial security installations, we ensure your ads appear at the perfect moment.
Targeted Local Lead Generation
Your Google Ads campaigns are precision-targeted to your service area, ensuring you only pay for clicks from potential customers within your coverage zone. Our expert fence company PPC strategies focus on:
- Converting searches for "fence installation near me" into actual customer calls.
- Targeting specific fence types and services you specialize in.
- Adjusting bids based on peak seasons and weather patterns.
- Optimizing ad spend for maximum ROI.
Measurable Results and Crystal-Clear Reporting
Track every aspect of your campaign's performance with detailed monthly reports showing:
- Number of qualified leads generated
- Cost per lead and conversion rates
- Most popular fence styles and services requested
- Geographic areas with highest demand