If not done right, Google Ads campaigns can be very costly and difficult to manage. Download this free guide where we breakdown everything you need to know so you don’t lose money to the platform!
Google Ads can significantly increase the amount of business your firm receives. However, for those without PPC experience, using the platform can be difficult and costly.
Law-related search terms are among the most expensive keywords available on Google Ads.
In fact, according to research performed in 2016, the top five most expensive Google search phrases were all related to finding a lawyer, and legal services accounted for 20 of the top 25 search terms.
Sure you can. You can also do your own plumbing & electrical work and do your own taxes. But you don’t have time to stay up on the latest trends, best practices, and account data. You have a law firm to run.
The truth is that while ppc advertising can deliver a tremendous ROI, there are just as many ways to lose money to the complexity of the platform. It’s like anything else; the more options you have, the more opportunity you have to make the wrong decisions.
For most attorneys, the margin they pay for professional ad management is more than made up for in increased campaign efficiency.
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