Consider all form submissions, phone calls, web chats, or emails that came as a result of your ads.
Enter the percentage of leads that typically turn into paying customers. For example, if 10 out of 100 leads become customers, your conversion rate is 10%.
Enter the average amount of revenue generated from each paying customer. This is usually the average purchase or contract value per customer.
The total revenue generated based on the number of leads, conversion rate, and average revenue per customer.
The return on your investment (ROI) as a percentage. It compares the total revenue generated with your monthly ad spend to show how profitable your campaigns are.