When we set out to start WebTheory, we knew we didn’t want to be a generalist agency. After all, pay-per-click advertising is our first love, and the passion is still there after all these years! But we also realized from our decades of combined experience that JUST doing PPC isn’t enough to do PPC well.
PPC campaign management is our core service. Every other service we offer (Analytics, Conversion Rate Optimization, Landing Page Design, Marketing Automation, etc.) is meant to enhance the effectiveness of our ppc management service. In fact, we only offer these ancillary services to clients who have also engaged us to provide PPC advertising management.
This helps us remain focused on our core competency and deliver an infinitely greater service to our clients.
We know there’s no shortage of agencies out there for you to choose from. Some are what we call “pure play agencies” (those that only provide one single service), and others are generalist agencies (marketing agencies that offer everything under the sun). We’re not quite either of those.
We learn about your business model, your ideal customer and your past ad experiences.
We balance your revenue goals against customer profitability to establish your KPIs.
We dig deep through your data to identify what's been profitable and where money has been wasted.
We devise a custom campaign structure and attribution model to determine success and benchmark our optimization efforts.
With so many variables and moving parts, digital ad campaigns are not stagnant ad placements. They are data-rich marketing campaigns that give us tremendous feedback and insights.
The difference between campaigns that lose money and those that drive profit? The ones that leverage that data and feedback to continuously identify areas for optimization will come out ahead!
There are many aspects of a campaign that can lose small percentages of budgets to inefficient optimization. Combined, over even a short period of time, you could be leaking large portions of your budget.
Our optimization efforts don’t stop with the ad-platform. In today’s digital climate, the entire journey, from search, to ad click, right through to on-site experience all play a part in generating the best ROI of your ad dollar.
With daily performance monitoring our digital ad management services will ensure that your KPI’s are always being met, and that no opportunity is lost.
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