Where you send your ad traffic is just as important as the ads themselves. A poorly constructed landing page will result in a visitor black hole; they’ll hit the page (after you’ve paid for the click), and just disappear.

Think about when you make a glass of fresh-squeezed orange juice by hand as opposed to with a squeezer. The same orange, but a lot more juice.

Our 38-point checklist will cover everything from the way your page should be designed, what content it should have, how to build trust with your audience, and the technical things you should watch out for.