If you’re thinking about running Google Ads for your fence company, one of the first questions that comes up is: “How much should I spend?”
Spend too little, and you might not get enough clicks to generate real leads. Spend too much without a plan, and you’ll burn through your budget fast.
In this post, we’ll break down real-world ad budgets, lead costs, and what to expect from your investment.
What’s a Typical Monthly Budget for Fence Companies?
Most local fence contractors who get results with Google Ads spend $3,000(and up) per month on ad spend alone (not including management fees).
Of course, results vary depending on your service area, ad quality, and competition—but these numbers are good ballpark ranges. You want to make sure to allow enough daily budget to cover 10x your average cost-per-click.
How Much Does a Lead Cost for Fence Contractors?
In well-optimized campaigns, the average cost per lead (CPL) is typically between $25–$75(in season).
This includes phone calls and form submissions from people looking for:
- New fence installations
- Fence replacements
- Repair work
- Privacy or vinyl fencing
If you’re seeing CPLs over $70–$100 (in season), there may be issues with your keyword targeting, landing pages, or geo settings.
What Influences Your Ad Budget?
Several factors impact how much you’ll need to spend to compete and win:
- Location: More competitive cities cost more per click
- Service focus: Installation jobs are more competitive than repairs
- Time of year: Spring and summer = higher demand (and more competition)
- Ad quality: Higher Quality Score = lower cost per click
The good news? Even in competitive markets, you can make a small budget go further with smart targeting and proper conversion tracking.
Do I Have to Spend Thousands Right Away?
Nope. We’ve helped fence companies start small and scale once the leads start coming in. The key is knowing how to spend it smartly.
That means tight geo-targeting, conversion tracking, negative keywords, and good landing pages. If you’re guessing, you’re burning money.
Want Help Planning Your Ad Budget?
If you’re not sure how much to spend—or whether Google Ads will even work in your area—we can help you map it out.
Click here to check out our PPC services for fence contractors
Or request a paid ad audit — we’ll break down how many leads you should expect from your budget, what’s working, and where you’re wasting money. And if you sign up with us, we credit it back.