Most Law Firms
Waste 30% Of Their
Google Ads Budget
- Lower your cost per case.
- Improve your conversion rates.
- Stop wasting budget on irrelevant clicks.
- Drive more qualified leads within your existing budget.
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We’ve done over 300 Google Ads account audits and have seen the average account spending 30% of their ad spend on irrelevant clicks – things like “pro bono workers comp lawyer” or “how do i file for divorce without an attorney”. This list can be implemented in less than 5 minutes, and will reduce that significantly.
Keywords vs. Search Terms: What’s the Difference?
Keywords are the words and phrases you bid on in Google Ads. They tell Google when you want your ads to show. Think of them as the instructions you give to Google.
Search Terms are the actual words and phrases that real people type into Google when they see your ad. These aren’t always the same as your keywords, which is why analyzing search terms is key to optimizing your campaigns—it helps you find wasted spend, uncover hidden opportunities, and make sure you’re attracting the right clicks.
By regularly reviewing and refining your search terms report, you can cut out irrelevant traffic, improve ad relevance, and ultimately get more high-quality leads at a lower cost.