If you’re a fence contractor thinking about running Google Ads, you’ve probably wondered:
“Should I run ads myself or hire an agency?”
It’s a fair question—especially if you’ve got a tight budget or had a bad experience with a generic agency in the past.
Let’s break down the pros and cons of both approaches, so you can make the best call for your business.
Option 1: Running Google Ads Yourself (DIY)
The upside: You save on agency fees, stay in control, and learn something new. Google makes it look easy to launch a campaign.
But here’s the reality:
- Google’s “smart” campaigns often waste money on irrelevant clicks
- It’s easy to miss key settings like match types or geo-targeting
- You won’t know what’s working unless you track calls + conversions properly
- Most fence contractors don’t have time to optimize or test regularly
Running your own ads can work—but only if you’re willing to really learn the platform and spend time in the account every week.
Option 2: Hiring a PPC Agency That Specializes in Fence Companies
The upside: You get a faster, more reliable return on ad spend—without the guesswork.
A good agency will:
- Build campaigns tailored to your services, seasonality, and local market
- Write high-converting ad copy and design landing pages
- Track every lead—calls and form submissions—so you know your ROI
- Optimize your campaigns weekly based on performance
The key is hiring someone who actually understands local lead gen—not an ecom-focused freelancer or a bloated agency with no idea how to market home services.
Let’s Compare the Two Side by Side
| Feature | DIY | PPC Agency |
|---|---|---|
| Setup Time | High (trial & error) | Low (done-for-you) |
| Lead Quality | Inconsistent | High |
| Cost Efficiency | Risk of waste | Optimized spend |
| Time Required | Several hours/week | Minimal (weekly updates) |
| Tracking & Reporting | Manual or missing | Full visibility |
So, Which Option Is Right for You?
If you’re just testing the waters and have a tight budget, DIY might make sense—as long as you’re willing to learn fast and accept the learning curve.
If you’re serious about growing, want predictable lead flow, and don’t want to burn months figuring it out, hiring an agency is the smart move.
Want to See What We’d Do with Your Campaign?
We’ve helped fence companies across the U.S. build Google Ads campaigns that generate predictable, profitable leads—without wasted spend or confusing reports.
Check out our PPC service for fence contractors here
Or request a paid audit—we’ll show you exactly how we’d build (or fix) your campaign, with no fluff. And if you decide to sign up? The audit fee gets credited back.
