If you’re a fence contractor looking to generate more leads online, you’ve probably asked the big question:
“Should I run Google Ads or Facebook Ads?”
Both platforms have their strengths, but they work very differently—and choosing the wrong one can mean wasted ad spend and weak leads.
Let’s break down how each works, who they’re best for, and which one we typically recommend for fence companies.
How Google Ads Works for Fence Companies
Google Ads = Search Intent
With Google Ads, you’re showing up when someone actively searches for things like:
- “fence installation near me”
- “vinyl fence contractor”
- “privacy fence installers in [city]”
These are hot leads. They’re already looking for a fence company. You’re just getting in front of them at the right time.
✅ Best for: Getting leads quickly
✅ High intent = higher conversion rates
✅ Great for services like installation, repair, privacy fencing
How Facebook Ads Work for Fence Companies
Facebook Ads = Interruption Marketing
You’re not targeting people actively looking for fencing. You’re interrupting their feed and trying to grab attention with images, offers, or promotions.
You can still generate leads—especially for seasonal promotions or brand awareness—but it’s usually colder traffic.
⚠️ Lower intent = longer sales cycle
⚠️ Harder to track if you don’t have a strong funnel
⚠️ Can still work well for retargeting or showcasing finished projects
Let’s Compare the Two
| Feature | Google Ads | Facebook Ads |
|---|---|---|
| Audience Intent | High (actively searching) | Low (passive scrolling) |
| Lead Quality | Very high | Variable |
| Time to Results | Fast (within days) | Slower (requires nurturing) |
| Tracking & ROI | Clear lead tracking | Requires funnel setup |
| Best For | Booking fence jobs | Retargeting & awareness |
What About Running Both?
Some of our fence clients run both—but only after Google Ads is working profitably.
We usually recommend starting with Google Ads to get fast, high-quality leads. Once that’s profitable, you can test Facebook for retargeting or brand awareness (like showing off before/after project photos).
Final Verdict: Start with Google Ads for Fence Companies
If your goal is to get leads now, Google Ads is your best bet. It puts you in front of people who are already searching for what you offer.
Facebook can work—but it’s better as a complement, not a replacement.
Want Help Getting Leads from Google Ads?
We specialize in PPC campaigns for fence companies—and we’ve seen what works across dozens of markets.
Click here to check out our full PPC service for fence contractors
Or request a paid audit—we’ll break down what kind of leads you can expect, how to improve your current setup, and what you should stop wasting money on.